large format printing ; Graphic Arts report
This TrendWatch Graphic Arts report is a reference work that provides the clearest and most comprehensive picture to date of the wide-format market.
Wide-format printing is nearly a decade old, and in that time we've seen the market progress from the first electrostatic wide-format plotters used primarily for engineering and architectural drawings, to the current spate of inkjet devices used for signage, trade show graphics, and fine-art prints (among many other uses). Speed, resolution, print quality, color accuracy, and price have all improved almost exponentially.
How far have we come? The TWGA Installed Base/Market Share Benchmark Study of Wide-Format Printers is a landmark work that not only tracks the latest trends in the wide-format printing market, but also the number of wide-format devices currently installed in graphic arts firms industry-wide, as well as estimated market share by vendor. This study, undertaken in Summer 2002, breaks the market down into three classifications: by size - 24-36-inch, 37-50-inch, and 50+-inch devices - and details:
the current installed base (gleaned from proprietary analysis of Graphic Arts Blue Book data);
market share by vendor (obtained via extensive TWGA surveying of commercial print, prepress, inplant, newspaper, and creative establishments);
current trends in the wide-format market (based on extensive TWGA surveying as well as voluminous secondary research);
projected installed base five years out (determined via proprietary TWGA economic modeling).
A better understanding of your markets will save you significant dollars in defined and data-supported Research & Development, sales territory planning, and marketing campaigns. The TWGA Installed Base/Market Share Benchmark Study of Wide-Format Printers is a reference work that provides the clearest and most comprehensive picture to date of the wide-format market.
Methodology
As with all TWGA reports and studies, the "Installed Base/Market Share Benchmark Study of Wide-Format Printers" will employ established and statistically reliable methodology to ensure that survey responses are representative of markets researched. The approach will be enhanced by a larger sample size and multiple research techniques to ensure proper coverage of each segment. To analyze and verify data collected from the research, TWGA analysts will compare secondary market trending data previously gathered from the TrendWatch Graphic Arts print, publishing and creative market surveys and the Graphic Arts Blue Book database.
http://www.trendwatchgraphicarts.com/reports_2003/introwideformat.html
Wide-format printing is nearly a decade old, and in that time we've seen the market progress from the first electrostatic wide-format plotters used primarily for engineering and architectural drawings, to the current spate of inkjet devices used for signage, trade show graphics, and fine-art prints (among many other uses). Speed, resolution, print quality, color accuracy, and price have all improved almost exponentially.
How far have we come? The TWGA Installed Base/Market Share Benchmark Study of Wide-Format Printers is a landmark work that not only tracks the latest trends in the wide-format printing market, but also the number of wide-format devices currently installed in graphic arts firms industry-wide, as well as estimated market share by vendor. This study, undertaken in Summer 2002, breaks the market down into three classifications: by size - 24-36-inch, 37-50-inch, and 50+-inch devices - and details:
the current installed base (gleaned from proprietary analysis of Graphic Arts Blue Book data);
market share by vendor (obtained via extensive TWGA surveying of commercial print, prepress, inplant, newspaper, and creative establishments);
current trends in the wide-format market (based on extensive TWGA surveying as well as voluminous secondary research);
projected installed base five years out (determined via proprietary TWGA economic modeling).
A better understanding of your markets will save you significant dollars in defined and data-supported Research & Development, sales territory planning, and marketing campaigns. The TWGA Installed Base/Market Share Benchmark Study of Wide-Format Printers is a reference work that provides the clearest and most comprehensive picture to date of the wide-format market.
Methodology
As with all TWGA reports and studies, the "Installed Base/Market Share Benchmark Study of Wide-Format Printers" will employ established and statistically reliable methodology to ensure that survey responses are representative of markets researched. The approach will be enhanced by a larger sample size and multiple research techniques to ensure proper coverage of each segment. To analyze and verify data collected from the research, TWGA analysts will compare secondary market trending data previously gathered from the TrendWatch Graphic Arts print, publishing and creative market surveys and the Graphic Arts Blue Book database.
http://www.trendwatchgraphicarts.com/reports_2003/introwideformat.html
