Welcome to Crutchfield
I came up with the idea for the Crutchfield catalog while pursuing a hobby, the restoration of classic sports cars. In 1974, while preparing an old Porsche 356 coupe for sale, I decided to add a modern audio system. But I was unable to find a car stereo specialist in Charlottesville or even a mail order company in popular automobile and "do-it-yourself" magazines. I knew that I couldn't be the only person interested in car stereo. The need for a national business to serve this niche seemed obvious.
How I learned to listen to you
Sales my first year were terrible, and I didn't know exactly what the problem was. So, I decided to ask my customers and catalog readers. In early 1975, I mailed a questionnaire to several hundred of them. I asked what was wrong with the catalog and the business. What I learned was intriguing.
My customers told me they didn't know much about car stereos and were intimidated by the thought of installing one themselves.
Listening to my customers, I decided to fill the Crutchfield catalog with information so readers would be comfortable with car stereo. And I decided to take good services and make them even better.
Emphasizing complete information and exceptional customer service were what it took to get this company off and running, and these values continue to define our company culture today. Now we're a thriving organization located in Charlottesville. Virginia, with satellite facilities in Norton, Virginia as well.
Copyright 1996-2006, Crutchfield New Media, LLC
How I learned to listen to you
Sales my first year were terrible, and I didn't know exactly what the problem was. So, I decided to ask my customers and catalog readers. In early 1975, I mailed a questionnaire to several hundred of them. I asked what was wrong with the catalog and the business. What I learned was intriguing.
My customers told me they didn't know much about car stereos and were intimidated by the thought of installing one themselves.
Listening to my customers, I decided to fill the Crutchfield catalog with information so readers would be comfortable with car stereo. And I decided to take good services and make them even better.
Emphasizing complete information and exceptional customer service were what it took to get this company off and running, and these values continue to define our company culture today. Now we're a thriving organization located in Charlottesville. Virginia, with satellite facilities in Norton, Virginia as well.
Copyright 1996-2006, Crutchfield New Media, LLC
